Much is published about digital marketing, but what actually is it and why should you really care? In very simple, terms, it is ensuring that your brand, your product and / or service is visible to your clients / customers who are:
- Online, actively searching for information on and solutions to a prevailing frustration or need.
- Reading / interacting with email mail via a wide range of mobile devices.
- The use of mobiles and tablets to surf the web is increasing year on year. Research indicates that in 2015, approximately 60% of website browsing will be on a mobile device. Not being visible to those looking for your product or service will be costing your business lost sales.
Contact us on 020 3292 1314 to discuss how we can help to improve your online profile and engagement with your target market.
Digital Marketing to Generate New Business Opportunities
Traditional marketing channels, e.g. TV, radio, newspapers, etc had a wide market reach, but this would often come at an equally hefty cost. In addition it required a large marketing budget, communication with the target market was typically one way and this was very much the preserve of the large organisations, with corresponding marketing budgets.
Digital marketing is very much a game changer and helps to level the playing field when it comes to generating new business opportunities. Modern day computers that many people now have access to boast significant computer power and a wide array of software that can be readily harnessed to effectively promote one’s brand, product and service right in front of your customers / clients who are actively searching online for firms like yours who offer the same / similar products or services. Not attracting and capturing these warm leads is the equivalent of throwing money away!
Contact us on 020 3292 1314 to determine how effective is your digital marketing and if you’re not doing any yet, then this is something that needs to be addressed.
It is possible, with minimal technical knowledge to have a website up and running in a matter of hours; now, how effective that site is in terms of search engine optimisation (SEO) or search engine marketing (SEM), the ability to convert the visitors and the user experience are just some of the aspects that must be considered in order to ensure that a website works in much the same way as any other business asset, namely that it generates a return on investment (ROI).
A website that looks good is only part of the equation. The site must convert. In order to ensure that this business asset works effectively, it’s key to consider the SEO, web design, copy writing, the user experience and the more technical elements. The importance and critical aspect that these play in determining your visibility with your target audience shouldn’t be underestimated.
People are using search engines increasingly more often to find information prior to making a decision to buy and also to complete a purchase. In order to reduce your loss of revenue, it’s vital to understand and actively address how your brand, product / service is presented and consumed online.
Types/channels of digital marketing include:
- email marketing
- mobile marketing
- online reputation management
- paid for advertising (PPC)
- social media engagement
How effective is your current digital strategy and is it driving visitors to your web site who are then taking the desired action? If not or you are not sure, please contact us today on 020 3293 1314 to discuss how we can help you.