Otherwise known as business to business (B2B), as opposed to B2C or business to consumer, focuses on interaction and transactions between businesses. The objective is to develop business.
4 methods to grow or develop your business:
- Sell to more customers
- Sell more to your existing customers
- Increase sales by increasing the average size of orders by raising the value of what’s sold
- Purchase another business
4 key steps to build and cement that B2B process:
- Identify Partners who’ll fit at both a strategic and tactical level.
- Strategic is longer term and will help you grow your own business by providing value to your product / service.
- Tactical is typically more short term and addresses an immediate need.