A website of itself is not sufficient to assure visitors. There are several factors that must be addressed to both attract traffic to a website and then enable those users to take the desired action (typically referred to as the “user experience” and a strong “call to action”).
There are both free (also known as organic) and paid (advertising) methods to drive traffic to a website. The website itself is just part of the equation to ensure that your site will be found and visited by your prospective clients and customers.
The way the website itself is set up is as important as the content. Beyond the “shop window” that is the website, there’s the need to proactively structure and manage activities that are sometimes referred to as “off-page” activity and this includes your digital marketing strategy itself.
5 Simple Steps To Increase Your Website Traffic That You Can Start Today
- Help your new customers clients to find you first.
- Ensure that the website (“on-page”) and “off-page” activities are structured and aligned.
- Utilise Google’s Google Plus / Google My Business
- Placements in business directories.
- Fresh and Engaging Content
- Google and the other search engines are always seeking for fresh, engaging and relevant content.
- Establish / Build Your Authority and Credibility Online
- Get involved on forums related to your business, product or service.
- Provide value to visitors to your site, eg. insightful know-how on topic(s) that will be of interest to your visitors.
- Paid for Advertising / Pay Per Click (PPC)
- This is often a tactical method to quickly determine the keywords that your clients / customers are using when they’re actively searching for your product / service online. Once this is established, this can then inform and shape your non-paid search engine optimisation (SEO) strategies.
- This is often overlooked, but, is critical. Themes or categories tell the search engine robots what that particular part of the site is all about and this makes it much easier and quicker for the robots to index the site. Many sites are set up structurally incorrectly and this hampers their ability to be found, ranked and generate new business leads.
- An “ugly” site, i.e. one that doesn’t necessarily look “pretty”, but is set up correctly, will attract many more visitors and as such enhance new business opportunities, than a site that looks “pretty”, but is poorly structured.
Traffic is the first step for a website, thereafter it’s key to understand how your visitors behave. For example do you know which pages they visit, in what order and are these the pages you’d like for them to take?
Not knowing this means that you’re not then able to modify your website’s content to support the desired action. On the other hand, if you are aware of your visitors journey, then you’re in a much stronger position to make modification’s to the site.
Try to keep the number of changes made in any one go to the minimum and track. Making small changes and monitoring will provide a much clearer association between cause and effect. Making whole-scale change should only be done as a last resort.